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Kevin Fitzgerald is an accomplished marketing executive who is Director of Marketing & Digital Strategy for Home Help Network, serves as adj. Professor of Marketing for Charter Oak State College and is the author of the Find 'em, Sell 'em, Keep 'em marketing-strategy book series.
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Note: Kevin’s Blog and opinions do not reflect those of Home Help Network, Charter Oak State College or anyone besides himself.

Einstein JobSearchingtm Blog

Turn On, Link In, Drop Out
LinkedIn is a powerful tool to help you find open roles. But their InMail service is really excellent at getting yourself noticed after you have applied for a role. Once you've applied for the position on LinkedIn (or really any job board), go back to LinkedIn and search the company's People section to find who the role might report to. Sometimes you might find several possibilities or maybe the hiring manager's boss. Next, use the LinkedIn InMail process to contact them directly and let them know how interested you are in the role, as well as outlining your skills/experience. This will typically cost you an InMail credit if they are not in your network, but that is a worthy gamble to land a new job. Now your name will stand out to the hiring manager (or if you didn't reach the correct person, sometimes that employee will forward your message to the hiring manager themselves). The more you can stand out from the crowd of resumes, the more likely you'll land an interview and be able to "drop out" of the job hunt.

Useful Links
Home Help Network
Follow Kevin on Twitter
Kevin's LinkedIn Account

Published Books
Spinning the Web: A Strategic Guide to Internet Marketing
The definitive collection of “how to” tactics and strategies for profitable Internet Marketing in the 21st century. Includes a step-by-step gameplan for creating a website and successful internet-based marketing campaigns.

The EGG-cellent Adventure
Mark Bunny and Cody Gopher were playing at the Skenandoa Golf Course when a rogue golf-ball knocked Mrs. Goose's egg far, far away. Will they be able to find it before it's too late?

  Copyright © 2012 • Kevin W Fitzgerald